Logo designers are professional graphic designers who create unique and custom brand imagery for the individual or company who hired them. Logo designers can either be freelancers, full-time employees at a design firm or advertising agency, or work under a temporary contract.
Brand identity includes all the visual elements associated with your brand, from your logo and typography to colors, product packaging design, website design, and even your social media graphics. Typically, any brand asset is a component of your brand identity.
Marketing collateral is any digital or printed material used to communicate or promote a company’s brand message, products, or services. Marketing collateral includes a variety of formats ranging from printed brochures to point-of-sale posters, videos, e-books, newsletters, graphics, and more.
Product photography is taking pictures using specific techniques to accurately and attractively represent your website’s products. Great product photography increases conversions by enticing shoppers to purchase your product.