How to build a website maintenance sales page that wins clients over


social, social media, communication-3064515.jpg

Offering website maintenance in your web business is the best way to establish recurring revenue, provide quality support for your clients, and build relationships so you stay in business for years to come. The success rate of a web development service majorly depends on the rate of retention of clients. Good traffic on the service website is always the first step but what comes next is a little more challenging which is converting the traffic into leads. And, this mostly depends on the portrayal of services you’re offering. In other words, we’re talking about your website maintenance sales page. Many of these services either put too much information on their website that the client has to keep browsing and browsing throughout the page to find what he needs or even if it’s available or not. Or, in another case, the client never gets to the piece of information about the service required as either the information about the services is inadequate or the solutions do not have that unique factor to solve the client’s problems. In both cases, the approach is very wrong. We forget that when prospects come to our website to reach out, they are often pouring over our pages to gauge what type of company we are. They are not just browsing for types of services, but also for signs of how well we work with and take care of our clients. Your website maintenance sales page is the best way to solidify that you take care of your clients and you’ll be around long after the web project is over.
Over. So, our team of expert web developers at Prabisha Consulting (Best website developers and SEO service in New Delhi, Best website developers and SEO service in the UK and the USA) came up with some highly effective tips and tricks that you can apply to make sure your website maintenance sales page is positioning your company’s website maintenance plans in the best way possible. So, let’s get to it. First and foremost is always to remember to state the problem. You must assume that every lead or prospective client that lands on your website are looking for a tailored solution for a problem. All you have to do is to generalize the most faced problems by the clients in your genre of website maintenance. Several surveys could provide just what you’re looking for. A pro tip is presenting the problem in a blog post on your website then just highlighting the key points on the sales page. This way you can link to the blog post for those that want to dig further into the reasons why ongoing website support is important. Further, you can feature one or two sentences on the problem with a few bullet points for an easily scannable piece. Include a link to a blog post that digs deeper into the problem for those who want to read more. Always remember, unless you lay out the problem in your website maintenance sales page, your prospects will never know the value of your service or why should the client opt for your service. Now, after stating the problem, you would want to make sure that the support you offer is the solution to those problems. Keep a subtle force on what makes your company unique in offering this solution. This could include your experience, your specialty, or your USP as a company.
Moving on to the next tip that is subtle but highly effective. It’s time to outline the maintenance plan benefits or features that your service offers. Now, this could get very messy and off-putting if it does not maneuver correctly. What we meant to say is a lot of things can tick the client off while reading about the features and benefits of several plans. You have to take this time to explore the benefits of what someone receives by signing up for ongoing website support, not just line items of what they ‘get’. Throwing a lot of information about your plan and its benefits with all the prices marked right next to it without considering the client’s perspective is always a big no. What you have to do is to explain the most important benefits or features that your maintenance plans offer. This includes mentioning points that tell clients why your solution is unique and cater to their problems. A grid format of three to six benefits works best. For example, your plan may offer a set amount of development time for support tasks, but the real benefit here for the client is the peace of mind they get sending an issue to a support ticket desk and knowing it will be taken care of.
Coming to the next and a very important point, how to mention prices and plans? Now that you’ve outlined the benefits, you can break down the plan options in a pricing table to showcase for your prospect the options they have for website support. It’s common to lay out three plans varying in levels of support. The basic plan offering the bare-bones support you supply clients, and the premium is the fully-loaded version. But the smartest thing to do is to make the middle plan the sweetest spot among these plans. Let us explain why. Because most often than not, the client always thinks that the basic plan does not meet all the requirements but the premium one offers much more than he needs and consumes more investment. The only card you have to play is to keep the plans and their prices wide apart and mention your best price with the best benefits in the middle tier plan. Make sure the plans outline what’s not included in one and included in the other so prospects can easily tell what sets each plan apart.
So far, we’ve mentioned our plans, their benefits, prices, and every detail about them that matters. Now we are going to focus on a part that makes the client’s head more inclined towards your service. We are going to exploit the social instinct that is present in every human being i.e., to hear someone’s experience before experiencing it. We are talking about testimonials from your existing clients that would help you to get more clients. If you’ve yet to work with a prospect on a website project, they won’t know that you take pride in your work, offer reliability and high-quality services to keep the website running well. Testimonials are a great way to begin the trust process with the prospect. If you’ve yet to collect testimonials, the response you will get from sending a simple email to your clients might surprise you. More often than not, clients are happy to supply a testimonial as long as you give an example, specify the ideal length and a deadline by which you need it. Pro tip: Include at least three testimonials from real clients about the benefit of a website maintenance plan or their experience working with you. Listing a testimonial with just a first name and last initial looks fake and works against you. Make sure to feature the company’s logo/avatar as well as their website link to add credibility.
Now we think you have all the ammunition you need to build your website maintenance sales page. Just a little honest advice before concluding the subject matter. Although we have made all the things sound smooth and invariably, all of these get a little tougher with every step you take. There are always some unforeseen problems or bugs that often go unnoticed and affect your sales and leads directly in a very bad way. That’s why we always suggest approaching an expert and outsourcing the task into reliable hands that respect your budget as well. There is nothing wrong with having a DIY approach but only when one is quite confident about their knowledge and problem-solving skills regarding the task. In that case, these tricks could be a little nudge to make your page more effective. But even though you like to handle things on your own, there’s nothing wrong to consult with an expert, moreover an expert with a lot of experience. So, why don’t you head over to the Contact-Us (Contact us section link) section on our website and book an appointment with our highly experienced experts on web development and SEO services to get a head-start?

Leave a Reply

Your email address will not be published. Required fields are marked *